Fashion design is an art that has witnessed tremendous growth over the years. From the traditional approach, which focused on basic garments, to contemporary fashion design where creativity and modern technology play an essential role. The fashion industry has seen tremendous changes, and the role of the designer has become ever more critical. 

Fashion designers are responsible for establishing the core character of a brand, creating and developing products that explore the latest trends, and interpreting them in a way that feels authentic and desirable. Today, we’ll be looking at what fashion design entails, so we will be better equipped for fashion.

Designing fashion requires a lot of creativity and skills. Fashion designers use various materials and techniques to create stunning pieces that meet the latest trend. The design process usually starts with creating a rough sketch of the design before proceeding to create a technical drawing of the design. The artist then creates a garment prototype, trying several samples for the perfect look. As such, reducing the design to a final production format requires a lot of creativity and attention to detail.

To achieve the perfect look, fashion designers must stay up-to-date with the latest trends and techniques. Therefore, it is worth noting that Fashion is an industry that changes rapidly, constantly requiring its players to remain innovative and adaptable to the changes in the market. At Bershka, designers research and analyze emerging trends, ensuring the garments that they design and produce are relevant and desirable to their customers. By keeping up with the latest techniques, they can also utilize technology to improve their design process.

Moreover, fashion designers must also possess excellent communication skills. Designers need to interact with various people, including manufacturers, suppliers, and their colleagues. At Bershka, the designer takes a leadership position, coordinating and leading the team to ensure everyone is on the same page. Efficient communication helps to ensure that the process runs smoothly and without a hitch.

Lastly, an essential aspect of the work of the designer is the presentation of their designs. The designer makes the presentation to prospective clients or manufacturers, showcasing their unique designs and how they align with existing trends. Bershka, for example, has a marketing team that helps to create numerous opportunities for designers to showcase their designs to the market in a creative and innovative manner. A lot of work goes into every presentation for the design to get the attention it deserves.

Fashion design is a unique industry that requires a combination of innovation, creativity, and excellent communication skills. The fashion industry represents a melting pot of ideas with designers showcasing their pieces and different interpretations of fashion design. Bershka provides a unique entry point into this world by offering the latest trends, and cutting-edge techniques, and advancing its collections. By understanding the creative process behind fashion design, we can appreciate the remarkable work that goes into creating every garment.